Unseen Work

Erin Dell • January 9, 2024

Unseen Work

I came across this meme today that got me thinking about all the unseen work or costs that go into each session, project, and running a business. Initially, when I first started photography, I believed offering the lowest prices would attract more clients, but I soon realized it was a misguided strategy. By charging less than what my services were worth, I was not only unable to cover my expenses and time but also unable to grow or make a sustainable living. This reflection led me to reflect upon the often-overlooked aspects of managing a business and the crucial work behind the scenes.


Business ownership is challenging and can require significant investments, resources, and dedication. In my business, investing in high-quality equipment and software is essential to stay ahead of the competition, as well as keeping up with the latest trends through continued education.


Marketing and networking are critical in attracting new clients and maintaining positive relationships with existing ones. By devoting a significant amount of time to these activities, it keeps our businesses relevant and competitive.

Obtaining proper licenses and insurance are essential to protecting ourselves and our clients, and as business owners, we must ensure our clients feel secure and safe while working with us.


Setting a fair price for our services is also an essential aspect of running a successful business. Educating our clients about the amount of time, effort, and resources invested in each project or session can help them understand and appreciate the value of our work. This can help us build a solid and long-lasting relationship with them.


By charging a fair price, we can not only sustain or improve the quality of our work but also ensure the growth and prosperity of our businesses. It allows us to invest in the latest technologies and equipment and provide our clients with the best possible service. Additionally, it helps us maintain a healthy work-life balance and appropriately compensate for the time and effort we put into each project.

By Erin Dell February 29, 2024
It's been a full year now since I made the life-changing decision to reignite my passion for photography and embark on a new business venture. I established my photography business under the registered assumed business name of Land of Erin Dell with the state of Montana, and it has been an exciting journey ever since. However, this decision also meant leaving behind my previous career as a certified paralegal, which was a major step and required a lot of courage and faith. Despite the challenges and uncertainties that come with a new transition, I am grateful for the journey thus far and want to thank everyone who has helped me have a successful first year. A few highlights of the things that I was able to accomplish in the first year were purchasing new lighting, lenses, props, etc.; joining the Montana Professional Photographers Association; forming an LLC; purchasing a building for the studio; and implementing new products and services to offer clients. All of this would not have been possible without the support of my many wonderful clients and such a supportive family! Throughout this journey, I have enjoyed meeting so many wonderful children and teens (who happen to be my favorite subjects to photograph and spend time with), witnessing the special bonds with families, and connecting with many amazing businesses. As a way of showing my appreciation for my clients and giving them special recognition, I initially thought of sharing a photograph from each session this year. However, I felt like that wasn't enough. So, I decided to create a client appreciation contest to demonstrate my gratitude towards my past clients. I want to invite all of my past clients, some of whom I worked with almost a decade ago when I had Erin Dell Photography and drove back and forth from Minnesota to Sheridan County, to participate in this contest. These people from the past are just as much a part of this incredible journey!
By Erin Dell January 11, 2024
At the beginning of this month, we mentioned some new services that we are in the process of rolling out to businesses. Today, I would like to introduce you all to one of those services, which is a type of photography called lifestyle brand photography. Brand photography utilizes high-quality images creatively to showcase a business or brand's mission, values, and unique qualities to customers and clients. It is an effective tool that allows you to highlight your business and stand out from the competition! 
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