I came across this meme today that got me thinking about all the unseen work or costs that go into each session, project, and running a business. Initially, when I first started photography, I believed offering the lowest prices would attract more clients, but I soon realized it was a misguided strategy. By charging less than what my services were worth, I was not only unable to cover my expenses and time but also unable to grow or make a sustainable living. This reflection led me to reflect upon the often-overlooked aspects of managing a business and the crucial work behind the scenes.
Business ownership is challenging and can require significant investments, resources, and dedication. In my business, investing in high-quality equipment and software is essential to stay ahead of the competition, as well as keeping up with the latest trends through continued education.
Marketing and networking are critical in attracting new clients and maintaining positive relationships with existing ones. By devoting a significant amount of time to these activities, it keeps our businesses relevant and competitive.
Obtaining proper licenses and insurance are essential to protecting ourselves and our clients, and as business owners, we must ensure our clients feel secure and safe while working with us.
Setting a fair price for our services is also an essential aspect of running a successful business. Educating our clients about the amount of time, effort, and resources invested in each project or session can help them understand and appreciate the value of our work. This can help us build a solid and long-lasting relationship with them.
By charging a fair price, we can not only sustain or improve the quality of our work but also ensure the growth and prosperity of our businesses. It allows us to invest in the latest technologies and equipment and provide our clients with the best possible service. Additionally, it helps us maintain a healthy work-life balance and appropriately compensate for the time and effort we put into each project.
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